Retailers are always on the lookout for ways to test and implement technology to operate more efficiently, set themselves apart from the competition and improve the shopping experience.

Radio frequency identification (RFID) isn’t a new technology, but retailers are beginning to see how this tech can directly benefit their bottom line in unexpected ways. RFID is a tracking technology that uses small tags or chips to transmit a signal to remote scanners. In 2016, research showed 73% of retailers had implemented or were currently implementing or piloting RFID. That number had nearly doubled from 2014.

So, why exactly is RFID use on the rise? The majority of retailers see the technology as a clear path to more accurate inventory counts, but some innovative retailers are using it in more unique ways for more than simple inventory management.

Not sure how RFID could fit into your business strategy? Here are five innovative examples of how RFID technology can be put to work in retail.

1. Changing the Way We See Ourselves

2. To Make us Feel Like We’re Stealing

3. Taking Stock of the Customer Experience

4. Shamelessly Tug at Our Heartstrings

5. To Keep Customers Coming Back